Lay’s Potato chips has a mobile greenhouse that is traveling the country this summer to give people in the big cities a little taste of farm life. Lay’s Mobile Farm is 70 ft. long, 10 ft. wide and 14 ft. high. The tour was developed as a way to engage consumers and giving them a feel for farming life.
“Many Americans are looking for ways to bring a taste of the simple life home and learn more about where their food comes from,” said Justin Lambeth, vice president, marketing, Frito-Lay North America. “As a brand that embraces simple happiness and includes just three simple ingredients in our Lay’s Classic potato chips, the ‘Lay’s Mobile Farm’ is a natural way for us to deliver that experience to our consumers.”
If you want to take part in the tour and you happen to live in one of the cites on Read the rest of this entry »